9 Common Twawtun eCommerce Fulfillment Problems and How to Fix Them



Fulfillment problems can occur in eCommerce businesses of all shapes and sizes, and even the most successful retailers experience some degree of trouble with their fulfillment operations. However, if you want to avoid customer service issues, unfulfilled orders and other issues that lead to unhappy customers, it’s important that you know what to look for and avoid. In this article we’ll explore common fulfillment problems so you can implement solutions for them before they happen again!

1. Poor product selection

  • Make sure you have a good selection of products
  • Avoid selling too many products
  • Make sure your product descriptions are detailed and accurate
  • Make sure your store is easy to navigate (you can use an interface like Shopify’s plug-in)
  • Ensure that all items are properly priced

2. Missing categories and products

The second most common eCommerce Fulfillment problem is missing categories and products. If you’re not sure what a category or product is, it’s pretty easy to fix–just add them! But if there are missing categories and/or products, here are some tips on how to fix that:

  • Make sure you have all the categories and products you need. It’s very important that your store has all of its data up to date so that customers can easily find what they want when they go shopping online. This includes things like adding new category names or updating previously added designs within each category as well as making sure that each product is represented accurately by having relevant information (like pricing).
  • Make sure your product data is accurate. It’s also important for eCommerce stores who sell physical items such as clothing or electronics accessories because customers often want to know exactly how much something costs before buying it from an authorized retailer like Amazon Marketplace or eBay Marketplace instead of getting scammed into paying more than expected due simply because there isn’t enough information available at present time.”

3. Unprompted reviews

Prompting customers to leave reviews is one of the most important things you can do for your eCommerce business. If you don’t prompt customers, they won’t feel like they have any reason to leave a review. Promoting and encouraging reviews will help improve the overall experience of your customers and make sure that they come back again in the future.

It can be difficult to figure out how best to prompt people on social media, so I’ve put together this guide on how best to promote your eCommerce store’s positive reviews:

4. Incomplete order history

One of the most important things to track when it comes to eCommerce fulfillment is your order history. This can be used for customer service, marketing and inventory management purposes as well as accounting and tax compliance.

When you have an incomplete order history:

  • You’re missing important information about what customers are buying from you.
  • You may not know when certain orders were placed by customers, which means there’s no way for you to determine if any of those items are out of stock or still being processed by our warehouse team.
  • You might also be unaware that some orders have been canceled because they weren’t filled correctly (e.g., one product was ordered when another was in stock).

5. Incorrect addresses

If you’re not getting orders, it’s because you have an incorrect address on file. The first thing to do is make sure that the addresses are correct and up-to-date. If they are, try using a free tool like Google’s My Business Center or Zillow’s Check Local Businesses for Better Deals tool (both of which require signing up for an account). You can also use the USPS’ Address Correction Tool, but keep in mind that this is aimed at businesses and not consumers–it doesn’t offer any options for third party verification of an address so it may not be able to help with this issue specifically.


Once your addresses are updated and verified as valid (and if necessary), test out different shipping methods until finding one that works well for your business model; then start sending out those packages!

6. No tracking number or tracking number not working

Tracking numbers are important for customers. They’re used to track the order, so you need to provide them with a tracking number when they place their order. You should also make sure that your customer knows which email address they can use if they have any questions or concerns about their order or delivery time.

Tracking numbers should be personalized (e.g., “myorder@gmail.com”) and not just generic ones such as “trackingnumber123456789012.” And if you’re using Google Analytics on your site, don’t forget to include every single transaction from each individual customer’s session: this will help identify trends in where visitors come from and what they do while they’re on the site!

7. Order status errors

If your order hasn’t been processed, the first thing to do is check with your customer service representative. They might have already attempted to resolve the issue and given up on it, or they may need more information from you before they can assist further. If this doesn’t work, then contact customer service again with an updated status for your order and ask them what’s going on with it (e.g., “I tried calling but got no response”).

If this still doesn’t work out for whatever reason, don’t worry! Just keep trying until someone actually does help out.

8. Unfulfilled orders, refunds or cancellations

  • Unfulfilled orders, refunds or cancellations

It’s important to make sure that your products are in stock and ready to ship before you send them out. If an order comes in and you don’t have the product ready for them, they may choose another seller who does have it available at their location. Unfortunately, this happens more often than not! Make sure that your fulfillment center has everything needed for each customer (including address, email address and payment method) before sending anything out so there are no delays due to missing information from a customer’s end.

9. Customer service issues with your website or store’s support channels

  • Make sure you have a way for customers to contact you.
  • Make sure it is easy to find.
  • Have a 24/7 support line, with live chat and phone support available at all times of the day or night (or both).
  • Track emails and phone calls so that if there are any problems with your site or store, you can fix them quickly!

As eCommerce merchants, it is important to know what to look for and what to avoid. You should also set up robust processes that track everything from customers’ purchases to shipping and returns, so you can respond quickly and effectively when issues occur.


When it comes to eCommerce fulfillment, there are many things that can go wrong. If you’re not careful, these issues can lead to lost revenue and unhappy customers–and they’re not just limited to new businesses. Even well-established companies have experienced issues with fulfillment over the years, so don’t think that no one has ever had problems before!

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